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2018 WNCHRA August Virtual Meeting
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When: Wednesday, August 8, 2018
11:30 AM
Where: Go To Meeting Access
United States
Contact: Terry Polling

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Social Solutions for HR

Building Your Brand and Your Business - Personally and Professionally

Date: Wednesday, August 8, 2018

Location: Virtual.  You can sign-in from home, your cottage, or you can bring a brown-bag lunch and join with others at one of four host locations.

Virtual Platform: GoToMeeting

Sign-In: 11:30 – 12:00 pm.  If registered, you will receive log-on instructions and/or addresses for host locations 3 – 5 days prior to the event.  

Business Meeting: 12:00 – 12:30 pm

Program: 12:30 – 1:30 pm

Credits: TBD

Special Registration Information:

When registering for this program, you will be asked to identify your preferred location for participating in this virtual event. You may choose any one of the following sites:  1) Personal location, 2) Mission Hospital, 3) Blue Ridge Pharmacy, 4) Parkridge Hospital, or 5) Groome & Comb. Hosting locations will fill on a first-come, first-serve basis.

If you are attending from your own personal location, you will receive GoToMeeting sign-in/log-in information, conference links and dial-in phone numbers approximately 3 – 5 days prior to the event.  You will also receive a short video explaining how to access the meeting and troubleshoot technical issues you might encounter. You are encouraged to read the instructions and view the video well in advance of the actual event.  In addition, you will receive the presenter’s slide deck, so you can follow along should you not have access to Wi-Fi at the time of the event. You must register to receive this information.

If joining others at one of the four host locations, you will receive addresses, directions, and room assignments for each site approximately 3 – 5 days prior to the event.  You will not need your laptop, tablet, or phone as hosting sites will provide large screen access. You are encouraged to bring your own brown-bag lunch as hosting sites will be providing beverages only.

Program Description:

This session will provide you strategies and tactics that will help you improve the ROI of your organization’s social media strategies and develop your own personal social media presence. Sixty-five percent of new hires are sourced through social media, and recruiting is only one small part of how organizations and individuals are leveraging social media to share their story and connect with an audience. Yet harnessing this powerful business tool requires planning, preparation and resources. This workshop will be led by Andrew Morton, SHRM’s Director of Social Engagement- who’s previously lead the social efforts of multiple Fortune 500 Brands and was the Chief of Digital and Social Media for the United States Army Reserve.  

Program Objectives:  

You will walk away with defined goals, and the ability to select the appropriate social media platforms, while creating meaningful content.  You’ll also learn how to measure the value for your organization. Individually, you’ll gain an understanding of how to reap social media’s benefits while avoiding the common pitfalls, and you’ll gain an appreciation for the tools you’ll need to manage and participate in engaged communities to advance in your profession.

  • Develop a social media plan in support of your organization’s HR mission that reaches your intended audience and supports your organization’s business objectives.

  • Attract and Hire the most talented employees with cutting-edge technology and best practices

  • Foster engaged employees who share your organization’s stories through meaningful content

  • Understand, navigate and account for the legal and policy ramifications of social media in the workplace

  • Grow professionally by through meaningful participating at the right level in the right HR groups and communities

About the Speaker:

In his role as the Director of Social Engagement for the SHRM (National), Andrew Morton provides strategic leadership and direction for all of SHRM’s social media and influencer engagement efforts. He also works closely with SHRM chapters and state councils across the country, providing them assistance and social media training. 

Prior to joining SHRM in 2014, Andrew served as Digital Account Manager for a leading communications firm headquartered in Alexandria, Virginia managing several Fortune 500 brand and advocacy campaigns. He is a retired Army Infantry-Officer who served in multiple leadership positions as well as overseas and combat tours including deployments to Iraq, Bosnia, Macedonia and Egypt. During his 21-year Army career Andrew also served in multiple senior public affairs positions including Chief of Media Outreach for Multi-National Force-Iraq, Chief of Marketing and Advertising for the Army Reserve, and the Director of Digital and Social Media for the Army Reserve.  

Andrew is passionate about veteran’s issues to include programs and policies that support veteran employment as well as initiatives that support disabled veterans.  Most importantly, Andrew serves as “Working-Dad” to his three wonderfully exhaustive kids and two Siberian Huskies at their home headquarters in Old Town Alexandria.   

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